Firdaus, R., Firdaus, U., Permana, I., Maulani, G. and Hamdani, N. 2024. Analyis Of Digital Marketing Adoption Affected Buy Relative Advantage. Business Innovation and Entrepreneurship Journal. 6, 1 (Feb. 2024), 23-29. DOI:https://doi.org/10.35899/biej.v6i1.933.