MSME Business Management Training to Increase Product Competitiveness
Abstract
Changing market needs require businesses to not only produce marketable products but also understand consumers, create product identities, and adapt to evolving trends. Limited access to information, limited digital marketing skills, and a lack of training and mentoring also pose significant obstacles to the growth of MSMEs. To address these challenges, business management training is being implemented to improve competencies, particularly for MSMEs. This training is conducted in a structured, phased manner, beginning with a preparation phase that includes identifying MSME needs through surveys and direct interviews. The business management training program for MSMEs has resulted in improved product presentation, including packaging, branding, and promotional narratives. Post-training mentoring is a key factor in the program's success.
References
A. Rokhim, “Business Management Strategies to Enhance MSME Competitiveness,” Indones. Econ. Rev., 2024, [Online]. Available: https://repository.unugiri.ac.id:8443/id/eprint/7074/.
M. Andrianata, S. Sudarmiatin, and ..., “MSME Product Innovation as a Competitiveness Strategy in Local and Global Markets,” … J. Manag. …, 2024, [Online]. Available: https://jurnalhafasy.com/index.php/oikonomia/article/view/279.
W. Putera, N. Iriani, S. F. Julian, A. Rahman, and ..., “Digital Business Development Strategy as a Determinant of Business Competitiveness Through E-Commerce of MSMEs Products in Indonesia,” European Journal of …. core.ac.uk, 2023, [Online]. Available: https://core.ac.uk/download/pdf/596246456.pdf.
A. Sandi, “The Influence of Adversity Quotient and Entrepreneurship Education Toward Entrepreneurial Intention of Students Social Science Education Department in Maulana Malik Ibrahim State Islamic University Malang,” J. Pendidik. Bisnis dan Manaj., vol. 2, no. 1, pp. 32–88, 2017.
E. Telambanua, Z. Nasution, and A. Harahap, “Pengaruh Strategi Deferensiasi Produk, Digital Marketing dan Inovasi Produk terhadap Keunggulan Bersaing Motor Honda Scoppy,” Remik Ris. dan E-Jurnal Manaj. Inform. Komput., vol. 7, no. 2, 2023, doi: 10.33395/remik.v7i2.12250.
C. A. S. Tomalá and J. C. Olives, “Business competitiveness and its impact on organizational performance in MSMEs,” Espirales revista multidisciplinaria de …. redalyc.org, 2022, [Online]. Available: https://www.redalyc.org/journal/5732/573270855001/573270855001.pdf.
M. R. Linda, R. Rahim, S. Suhery, T. A. Ravelby, and ..., “MSME Busines Performance: The Role of Competitive Advantage, Supply Chain Management Practices and Innovation,” … J. Bus. …, 2022, [Online]. Available: https://jurnal.umj.ac.id/index.php/baskara/article/view/12663.
N. A. Hamdani, G. A. F. Maulani, S. Nugraha, T. M. S. Mubarok, and A. O. Herlianti, “Corporate culture and digital transformation strategy in universities in Indonesia,” Estud. Econ. Apl., vol. 39, no. 10, pp. 1–8, 2021, doi: 10.25115/eea.v39i10.5352.
L. C. NAWANGSARI, I. SISWANTI, and M. SOELTON, “Human Resources Management Strategy For Business Sustainability In Msmes,” ICCD, 2023, [Online]. Available: http://iccd.asia/ojs/index.php/iccd/article/view/599.
M. N. Sari and P. E. A. Ningsih, “Developing Project-Based Intermediate Reading Course Textbooks with Local Wisdom of Kerinci Indigenous People,” Jurnal Kepemimpinan dan Pengurusan Sekolah. 2024.
W. Khamimah, “Peran Kewirausahaan Dalam Memajukan Perekonomian Indonesia,” J. Disrupsi Bisnis, vol. 4, no. 3, p. 2017, 2021, doi: 10.32493/drb.v4i3.9676.
A. Arjang, S. Sutrisno, R. M. Permana, and ..., “Strategies for Improving the Competitiveness of MSMEs through the Utilisation of Information and Communication Technology,” Al …, 2023, [Online]. Available: https://jurnal.iaingorontalo.ac.id/index.php/ab/article/view/3405.
H. U. Anisah, S. Limarjani, and ..., “The Role of Product Innovation, Accounting Competency, and Online Transactions (E-Commerce) in Increasing Competitiveness in MSMEs, Alalak District, Batola …,” … Indones. J. …, 2024, [Online]. Available: https://www.journalsocialsciences.com/index.php/oaijss/article/view/229.
N. A. Hamdani, R. Muladi, G. Abdul, and F. Maulani, “Digital Marketing Impact on Consumer Decision-Making Process,” vol. 220, no. Gcbme 2021, pp. 153–158, 2022.
G. Abdul, F. Maulani, N. Fauziah, T. Mohamad, and S. Mubarok, “The Effect Of Digital Literacy And E-Commerce Toward Digital Entrepreneurial Intention,” Bus. Innov. Entrep. J., vol. 5, no. 3, pp. 184–191, 2023, [Online]. Available: https://ejournals.fkwu.uniga.ac.id/index.php/BIEJ/article/view/691.
D. Vidyanata, M. K. D. Rane, and I. M. Hanika, Optimizing Msme Competitiveness In The Digital Era Through Innovation Capability, And Customer Relationship Management. dspace.uc.ac.id, 2023.
R. Suhendah, A. Angelina, R. Ricardo, and ..., “MSME business management and development with IFE-EFE matrix,” J. Innov. …, 2022, [Online]. Available: https://journal.maranatha.edu/index.php/ice/article/view/4786.
