Business Marketing System in Improving Entrepreneurial Skills in Garut
Abstract
It's a fact that some entrepreneurs don't yet understand modern marketing strategies such as digital marketing, personal branding, and the use of social media as a promotional tool. This community service activity uses an educational, participatory, and applied approach, aiming to equip business owners, particularly MSMEs and aspiring entrepreneurs, with practical skills in implementing effective business marketing systems. The use of business marketing systems to improve entrepreneurial skills demonstrates that planned and systematic marketing strategies play a crucial role in shaping and developing entrepreneurial abilities. Therefore, with a good understanding of marketing systems, business owners are expected to be able to think more strategically, identify consumer needs, and increase the competitiveness of their products in both local and digital markets.
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