Branding Digital Pembuatan Konten Dalam Usaha Custom Tumbler Karepmu Project Melalui Platform Tiktok
Abstract
The development of digital technology and social media has brought about significant changes in product marketing and branding strategies, particularly for small and medium-sized businesses. Karepmu Project, a custom tumbler business in Sidoarjo, utilizes the TikTok platform as a digital branding tool to increase product visibility and appeal. This activity aims to implement a creative content creation strategy thru TikTok to strengthen brand image and expand audience reach. The method used is a qualitative approach thru direct practice (action research) in the form of mentoring for creating TikTok video content, including training, observation, and documentation of activities. The results of the activity show an increase in creativity in content creation, publication consistency, and audience engagement, which has a positive impact on the business's digital branding. In conclusion, utilizing TikTok as a digital branding medium has proven effective in building brand identity and enhancing the competitiveness of the Karepmu Project custom tumbler business in the digital era.
References
[2] S. Wulandari, S. N. Halizah, dan E. Darlin, “Peran Konten TikTok dalam Mengembangkan Branding sebagai Media Bisnis Digital yang Berprofitabilitas,” vol. 4, no. 1, 2025.
[3] E. Bandawaty, D. Kartikaningsih, dan G. R. Rakasiwi, “Strategi Pemasaran Digital Branding untuk UMKM Berbasis TikTok,” vol. 04, no. 02, hal. 643–651, 2024.
[4] E. M. Hutasoit, D. A. Budiman, dan A. Makhrian, “Persepsi Mahasiswa Semester Akhir Ilmu Komunikasi Universitas Bengkulu Mengenai Dunia Kerja Melalui Tiktok @vmuliana,” vol. 2, hal. 37–46, 2024.
[5] R. Septria dan F. Sembiring, “Peran Program Magang dalam Pengembangan Keterampilan Digital Marketing Mahasiswa : Studi Kasus di PT . Samudera Multimedia Persada ( SukabumiUpdate . com ),” vol. 5, no. 3, hal. 313–319, 2025.
[6] I. I. Pradista et al., “Pertukaran Sosial antara Perusahaan dengan Mahasiswa dalam Aktivitas Magang : Studi pada PT . THG Yogyakarta,” vol. 1, no. 1, hal. 87–108, 2024.
[7] N. M. Pratiwi, “Peran Mahasiswa Magang Bagi UMKM Penyedia Jasa Digital Marketing ‘ Diva Digital ’ Di Kecamatan Buduran , Kabupaten Sidoarjo Ni Made Ida Pratiwi Sarah Nabilla Khoirunisa mendorong transformasi bisnis melalui strategi inovatif dan solusi pemasaran digital y,” vol. 2, no. 1, 2024.
[8] M. F. Akbar, H. Dewi, L. Ati, dan A. Sukarson, “PERAN TIKTOK DALAM MENINGKATKAN BRAND AWARENESS,” vol. 4, no. 1, hal. 52–57, 2024.
[9] T. M. Tumbel, “Pemanfaatan Aplikasi Tiktok sebagai Digital Marketing Promotion pada Curabeauty Manado,” vol. 5, no. 2, hal. 2020–2024, 2024.
[10] U. A. Arfik, A. Nabila, K. Nuraini, dan F. A. Mutamainnah, “Penguatan Branding Berbasis Nilai Syariah bagi UMKM melalui Pendekatan Participatory Action Research,” vol. 3, no. 3, hal. 615–621, 2025.
