Influence of Marketplace Usage of Uniga Student Shopping Consumptive Behaviour

Abstract

This study discusses the influence of Marketplace use of Uniga's consumptive behaviour of student spending, the study aims to know and analyse whether there is a significant influence on merketplace against the consumptive behaviour of Uniga students. Researchers are using descriptive research into 58 Uniga student respondents who use and have made buy and sell transactions through the marketplace. The data analysis technique used is simple linear regression with the Statistical Product and Service Solustion 20 (SPSS) application. The scale of measurement used by researchers is the interval scale. Researchers use primary and secondary data obtained from journals, literature, scientific works from the Internet with relevant sources. The primary data collection technique in this study is a questionnaire that contains a number of structured questions given to respondents via Google form and gives respondents answers based on Likert 1-4 scale, starting from 1 (very disagree), 2 (Disagree), 3 (Agreed), 4 (very agreed). The conclusion of the study is that there is no significant influence on the use of the marketplace against the consumptive behavior of UNIGA students.