The Effect of Product Towards Purchase Intention Roti Kembung in Garut District

Abstract

This study aims to determine the effect pg product quality on the repurchase interest of roti kembung product in Garut Regency. The study used 32 respondents who were customers of roti kembung and data collection was obtained through the distribution of online questionnaires (e-questionnaire) to customers of the roti kembung in the Garut Regency. The data obtained were processed using a simple linear regression method with a causal quantitative approach. The results of this study indicate that the quality of the product has a significant positive effect on the repurchase of roti kembung in Garut Regency.