The Effect of Product Variance on Purchasing Decisions Primarasa Crackers

Abstract

This study discusses the effect of product variance on the purchasing decision of Primarasa crackers; this study aims to determine or analyze whether there is a significant influence of product variance on the purchasing decision of Primarasa crackers. This research used a descriptive study of 30 respondents of Primarasa cracker consumers who had or had consumed Primarasa crackers. The data analysis technique is a simple linear regression using statistical product and service solution 22 (SPSS) applications. The data used in this study are primary and secondary data obtained through journals, literature, and scientific papers with relevant sources. The primary data collection technique is a questionnaire that contains several questions through a google form with respondents' answers based on a scale of liker 1-5, 1 (strongly disagree), 2 (disagree), 3 (neutral), 4 (agree), 5 (strongly agree). The conclusion obtained in this study is that product variance has a significant effect on purchase satisfaction.