The Effect Of Customer Satisfaction On Repurchase Intention (Study Of Wedding Organizer’s Customer)

Abstract

A wedding organizer is a service that provides services to help brides-to-be in planning and supervising the implementation of wedding parties professionally and by a predetermined schedule. Wedding parties require careful concept-making to realize the wedding party as desired. The role of a wedding organizer is a service that organizes all wedding preparation activities related to the wedding party’s needs, and the implementation of the wedding runs smoothly. The wedding organizer business can be an opportunity that can continue to be developed all the time. This study was conducted to determine customer satisfaction with repurchase intention of wedding organizer’s customer.