The Role E-Commerce For Increasing Local Bussines’s Performance

  • Zulfikar Arifin Rahmat Fakultas Kewirausahaan, Universitas Garut
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Keywords: E-Commerce, Business Performance

Abstract

Electronic commerce is a concept that can be described as the process of buying and selling goods on the internet or buying and selling or exchanging products, services, and information through information networks, including the internet. E-commerce significantly impacts business people, consumers, and society.

Design/Methodology/Approach- This research uses a quantitative approach. The variables used in the study consisted of two variables. The respondent in this study was several residents/people of Garut City. Linear regression used for data analysis.

Findings- Based on result, e-commerce has not a significant effect to local business performance.

Research Limitations/Implications- Further researcher can develop account of respondent, because this study only used small sample.

Practical Implications- This research as application theory about business performance on local scale.

Originality- Mostly electronic commerce associate with large company, but author was present the applied theory for SME’s.

Published
2022-11-11
How to Cite
Rahmat, Z. (2022). The Role E-Commerce For Increasing Local Bussines’s Performance. Management and Entrepreneurship Research Review, 2(1), 196-199. https://doi.org/10.35899/merr.v2i1.478