Marketing Management Training in the Digital Era for Tobacco Entrepreneurs in Garut
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Keywords:
Digitalization era, Marketing management, tobacco entrepreneurs
Abstract
Conventional marketing strategies used by tobacco entrepreneurs, such as direct sales to middlemen or word-of-mouth, are beginning to lose their effectiveness. Amidst the rapid development of the times, tobacco entrepreneurs in Garut face significant challenges, particularly in product marketing. The training method employed a participatory, educational, and practical approach tailored to the needs of the tobacco entrepreneurs, the program's primary target. The results of this study identified benefits in improving digital literacy and marketing. Most participants demonstrated increased knowledge of digital marketing strategies, including an understanding of social media, e-commerce, branding, and digital content-based promotional techniques. Therefore, this training also contributed to the formation of networks among entrepreneurs, fostering interaction and collaboration among tobacco entrepreneurs in Garut.
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[8] I. R. Susanto, “Profil Faktor Yang Mempengaruhi Rendahnya Tuber Kulosis Paru Bta Positif,” JKBL, vol. 12, no. 2, pp. 105–114, 2019, doi: 10.62817/jkbl.v12i2.53.
[9] S. Sayudin, K. Kartono, and A. Curatman, “Increasing Business Effectiveness Through the Implementation of an Integrated Digital Marketing Strategy,” J. World Sci., vol. 2, no. 11, pp. 1908–1913, 2023, doi: 10.58344/jws.v2i11.478.
[10] T. R. Pramintasari and I. Fatmawati, “Pengaruh Keyakinan Religius, Peran Sertifikasi Halal, Paparan Informasi, dan Alasan Kesehatan Terhadap Kesadaran Masyarakat Pada Produk Makanan Halal,” J. Manaj. Bisnis, vol. 8, no. 1, pp. 1–33, 2020.
[11] I. Sinaga, A. S. M. Purwanti, and L. S. Sumiyati, “Pengaruh Kecenderungan Implementasi Sistem Informasi Akuntansi Menghadapi Digitalisasi Umkm Di Bandarlampung,” Krisna Kumpul. Ris. Akunt., vol. 13, no. 2, pp. 191–201, 2022, doi: 10.22225/kr.13.2.2022.191-201.
[12] W. Ritz, M. Wolf, and S. McQuitty, “Digital Marketing Adoption and Success for Small Businesses,” J. Res. Interact. Mark., vol. 13, no. 2, pp. 179–203, 2019, doi: 10.1108/jrim-04-2018-0062.
[13] M. A. Moktadir, T. Rahman, M. H. Rahman, S. M. Ali, and S. K. Paul, “Drivers to Sustainable Manufacturing Practices and Circular Economy: A Perspective of Leather Industries in Bangladesh,” J. Clean. Prod., vol. 174, pp. 1366–1380, 2018, doi: 10.1016/j.jclepro.2017.11.063.
[14] L. Huang, B. Gao, and M. Gao, “Smart media era: The third transformation in the age of internet communication,” … Phys. Digit. virtual worlds, 2023, doi: 10.1007/978-981-99-4129-2_5.
[15] A. Atika, “The Effect of Digital Marketing and Knowledge Management on the Marketing Sustainability of MSMEs in Indonesia,” Eastasouth Manag. Bus., vol. 2, no. 01, pp. 83–92, 2023, doi: 10.58812/esmb.v2i01.141.
Published
2025-08-15
How to Cite
Setiawan, R., Athoillah, F., Insani, A., & Irham, M. (2025). Marketing Management Training in the Digital Era for Tobacco Entrepreneurs in Garut. Indonesian Journal of Community Empowerment (IJCE), 6(2), 107-112. https://doi.org/10.35899/ijce.v6i2.1044
Section
Articles
