Vol 6 No 1 (2024): Business Innovation and Entrepreneurship Journal (February) | Business Innovation and Entrepreneurship Journal

Business Innovation and Entrepreneurship Journal peer-reviewed and published four times a year in May, August, November and February. This journal is managed by the Faculty of Entrepreneurship at Universitas Garut - Indonesia. The paper is an original script and has a research base on management, business and entrepreneurship.

DOI: https://doi.org/10.35899/biej.v6i1

Published: 2024-02-09

Articles

The Effect Of Celebrity Endorser And Brand Image Toward Purchase Decision

Aura Rahayu, Dewi Anggraeni, Nizar Alam Hamdani, Anggun Oktavia Herlianti

1-11
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DOI : https://doi.org/10.35899/biej.v6i1.929 , Abstract views : 2085 , Download PDF downloads : 898
Analyis Of Digital Marketing Adoption Affected Buy Relative Advantage

Radit Firdaus, Usep Firdaus, Galih Abdul Fatah Maulani, Nizar Alam Hamdani

12-18
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DOI : https://doi.org/10.35899/biej.v6i1.933 , Abstract views : 1827 , Download Pdf downloads : 427
The Influence of Customer Experience on Repurchase Intention Through Customer Satisfaction

Yaman Suryaman, Nayla Sifa, Sukma Nugraha, Alysa Nur Fauziah

19-29
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DOI : https://doi.org/10.35899/biej.v6i1.1164 , Abstract views : 214 , Download Pdf downloads : 117
The Effect of Service Quality and Price towards Repurchase Intention

Imas Saadah, Wulan Nur Inayah, Didit Supriyadi, Sukma Nugraha, Asri Solihat

30-39
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DOI : https://doi.org/10.35899/biej.v6i1.934 , Abstract views : 2212 , Download Pdf downloads : 827
Perceived Behavioural Control and Subjective Norms Influence Entrepreunial Intention

Muhammad Fathullah Ramdani, Dinda Sri Puspita, Intan Permana, Galih Abdul Fatah Maulani, Nizar Alam Hamdani

40-46
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DOI : https://doi.org/10.35899/biej.v6i1.931 , Abstract views : 1843 , Download Pdf downloads : 530
Analysis of Customer Loyalty Affected by E-Service Quality Trough Customer Satisfaction

Anisa Rosanti, Reza Valentina Andini, Lindayani Lindayani, Teten Mohamad Sapril Mubarok, Rahyuniati Setiawan

47-57
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DOI : https://doi.org/10.35899/biej.v6i1.936 , Abstract views : 1493 , Download Pdf downloads : 923
Optimizing Marketing Red Ginger Drink Products as an Effort to Increase Income

Siti Sunduz, Cecep Rosidin, Eldi Mulyana, Alni Dahlena

58-68
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DOI : https://doi.org/10.35899/biej.v6i1.937 , Abstract views : 497 , Download Pdf downloads : 417
The Role of Entrepreneurial Orientation and Product Innovation in Improving the Performance of Furniture SMEs

Risti Nur Khalifah, Didit Supriadi, Galih Abdul Fatah Maulani

69-74
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DOI : https://doi.org/10.35899/biej.v7i2.988 , Abstract views : 1357 , Download Pdf downloads : 404
The Influence of Service Quality and Price on Customer Satisfaction and Its Impact on Customer Loyalty at BRILink Agent PD. Devisma

Devianti Nurazizah, Nizar Alam Hamdani, Hedi Cupiadi

75-81
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DOI : https://doi.org/10.35899/biej.v6i1.918 , Abstract views : 1753 , Download Pdf downloads : 474
Understanding Generation Z’s Preference for Cash on Delivery in Garut Regency

Irfan Rizki Gumilar, Asep Saepuloh, Fitri Syakinah

82-88
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DOI : https://doi.org/10.35899/biej.v6i1.715 , Abstract views : 682 , Download PDF downloads : 785