Vol 6 No 1 (2024): Vol 6 No 1 (2024): Business Innovation and Entrepreneurship Journal (February) | Business Innovation and Entrepreneurship Journal

Business Innovation and Entrepreneurship Journal peer-reviewed and published four times a year in May, August, November and February. This journal is managed by the Faculty of Entrepreneurship at Universitas Garut - Indonesia. The paper is an original script and has a research base on management, business and entrepreneurship.

DOI: https://doi.org/10.35899/biej.v6i1

Published: 2024-02-09

Articles

The Effect Of Celebrity Endorser And Brand Image Toward Purchase Decision

Aura Rahayu, Dewi Anggraeni, Intan Permana, Nizar Alam Hamdani, Anggun Oktavia Herlianti

1-11
- Download PDF
DOI : https://doi.org/10.35899/biej.v6i1.929 , Abstract views : 558 , Download PDF downloads : 157
Analysis of Influence Internal Locus of Control toward Opportunity Recognition through Entrepreneurial Intention

Mohamad Refi Alamsyah Al Jauzi, Isnawati Isnawati, Intan Permana, Didit Supriyadi, Asri Solihat

12-22
- Download Pdf
DOI : https://doi.org/10.35899/biej.v6i1.932 , Abstract views : 437 , Download Pdf downloads : 96
Analyis Of Digital Marketing Adoption Affected Buy Relative Advantage

Radit Firdaus, Usep Firdaus, Intan Permana, Galih Abdul Fatah Maulani, Nizar Alam Hamdani

23-29
- Download Pdf
DOI : https://doi.org/10.35899/biej.v6i1.933 , Abstract views : 477 , Download Pdf downloads : 102
The Effect of Service Quality and Price towards Repurchase Intention

Imas Saadah, Wulan Nur Inayah, Intan Permana, Didit Supriyadi, Sukma Nugraha, Asri Solihat

30-39
- Download Pdf
DOI : https://doi.org/10.35899/biej.v6i1.934 , Abstract views : 454 , Download Pdf downloads : 149
Perceived Behavioural Control and Subjective Norms Influence Entrepreunial Intention

Muhammad Fathullah Ramdani, Dinda Sri Puspita, Intan Permana, Galih Abdul Fatah Maulani, Nizar Alam Hamdani

40-46
- Download Pdf
DOI : https://doi.org/10.35899/biej.v6i1.931 , Abstract views : 491 , Download Pdf downloads : 90
Analysis of Customer Loyalty Affected by E-Service Quality Trough Customer Satisfaction

Anisa Rosanti, Reza Valentina Andini, Intan Permana, Lindayani Lindayani, Teten Mohamad Sapril Mubarok, Rahyuniati Setiawan

47-57
- Download Pdf
DOI : https://doi.org/10.35899/biej.v6i1.936 , Abstract views : 400 , Download Pdf downloads : 115
Optimizing Marketing Red Ginger Drink Products as an Effort to Increase Income

Siti Sunduz, Cecep Rosidin, Eldi Mulyana, Alni Dahlena

58-68
- Download Pdf
DOI : https://doi.org/10.35899/biej.v6i1.937 , Abstract views : 179 , Download Pdf downloads : 94
Marketing Strategy Analysis to Boost Tourism Visits in NTT

Midian Immanuel Sihombing, Donal Anry Jaya Sinurat

67-74
- Download Pdf
DOI : https://doi.org/10.35899/biej.v6i1.935 , Abstract views : 241 , Download Pdf downloads : 196
The Influence of Service Quality and Price on Customer Satisfaction and Its Impact on Customer Loyalty at BRILink Agent PD. Devisma

Devianti Nurazizah, Nizar Alam Hamdani, Hedi Cupiadi

75-81
- Download Pdf
DOI : https://doi.org/10.35899/biej.v6i1.918 , Abstract views : 375 , Download Pdf downloads : 90
Understanding Generation Z’s Preference for Cash on Delivery in Garut Regency

Irfan Rizki Gumilar, Asep Saepuloh, Fitri Syakinah

82-88
- Download PDF
DOI : https://doi.org/10.35899/biej.v6i1.715 , Abstract views : 209 , Download PDF downloads : 141