Vol 6 No 1 (2024): Vol 6 No 1 (2024): Business Innovation and Entrepreneurship Journal (February) | Business Innovation and Entrepreneurship Journal

Business Innovation and Entrepreneurship Journal peer-reviewed and published four times a year in May, August, November and February. This journal is managed by the Faculty of Entrepreneurship at Universitas Garut - Indonesia. The paper is an original script and has a research base on management, business and entrepreneurship.

DOI: https://doi.org/10.35899/biej.v6i1

Published: 2025-04-21

Articles

The Effect Of Celebrity Endorser And Brand Image Toward Purchase Decision

Aura Rahayu, Dewi Anggraeni, Intan Permana, Nizar Alam Hamdani, Anggun Oktavia Herlianti

1-11
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DOI : https://doi.org/10.35899/biej.v6i1.929 , Abstract views : 127 , Download PDF downloads : 56
Analysis of Influence Internal Locus of Control toward Opportunity Recognition through Entrepreneurial Intention

Mohamad Refi Alamsyah Al Jauzi, Isnawati Isnawati, Intan Permana, Didit Supriyadi, Asri Solihat

12-22
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DOI : https://doi.org/10.35899/biej.v6i1.932 , Abstract views : 70 , Download Pdf downloads : 31
Analyis Of Digital Marketing Adoption Affected Buy Relative Advantage

Radit Firdaus, Usep Firdaus, Intan Permana, Galih Abdul Fatah Maulani, Nizar Alam Hamdani

23-29
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DOI : https://doi.org/10.35899/biej.v6i1.933 , Abstract views : 90 , Download Pdf downloads : 26
The Effect of Service Quality and Price towards Repurchase Intention

Wulan Nur Inayah, Imas Saadah, Didit Supriyadi, Sukma Nugraha, Intan Permana, Asri Solihat

30-39
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DOI : https://doi.org/10.35899/biej.v6i1.934 , Abstract views : 79 , Download Pdf downloads : 28
Perceived Behavioural Control and Subjective Norms Influence Entrepreunial Intention

Muhammad Fathullah Ramdani, Dinda Sri Puspita, Intan Permana, Galih Abdul Fatah Maulani, Nizar Alam Hamdani

40-46
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DOI : https://doi.org/10.35899/biej.v6i1.931 , Abstract views : 102 , Download Pdf downloads : 29
Analysis of Customer Loyalty Affected by E-Service Quality Trough Customer Satisfaction

Anisa Rosanti, Reza Valentina Andini, Intan Permana, Lindayani Lindayani, Teten Mohamad Sapril Mubarok, Rahyuniati Setiawan

47-57
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DOI : https://doi.org/10.35899/biej.v6i1.936 , Abstract views : 70 , Download Pdf downloads : 27
Optimizing Marketing Red Ginger Drink Products as an Effort to Increase Income

Siti Sunduz, Cecep Rosidin, Eldi Mulyana, Alni Dahlena

58-68
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DOI : https://doi.org/10.35899/biej.v6i1.937 , Abstract views : 61 , Download Pdf downloads : 28
Marketing Strategy Analysis to Boost Tourism Visits in NTT

Midian Immanuel Sihombing, Donal Anry Jaya Sinurat

67-74
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DOI : https://doi.org/10.35899/biej.v6i1.935 , Abstract views : 70 , Download Pdf downloads : 37
The Influence of Service Quality and Price on Customer Satisfaction and Its Impact on Customer Loyalty at BRILink Agent PD. Devisma

Devianti Nurazizah, Nizar Alam Hamdani, Hedi Cupiadi

75-81
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DOI : https://doi.org/10.35899/biej.v6i1.918 , Abstract views : 77 , Download Pdf downloads : 29
Understanding Generation Z’s Preference for Cash on Delivery in Garut Regency

Irfan Rizki Gumilar, Asep Saepuloh, Fitri Syakinah

82-88
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DOI : https://doi.org/10.35899/biej.v6i1.715 , Abstract views : 54 , Download PDF downloads : 36