The Influence Of Entrepreneurial Spirit and Creativity On The Success Of Garutan Batik Business In District
Abstract
This study aims to investigate the influence of entrepreneurial spirit and creativity on the success of Garutan batik business in Garut Regency. The research method used is a quantitative approach with a non-experimental type. The participants of this study were business owners of the Garutan batik industry in Garut Regency, with a population of 34 units. The sampling technique used was Non Probability Sampling with Exhaustive Sampling type. The results showed that entrepreneurial spirit and creativity had a positive effect of 34.6% on the success of the Garutan batik industry business. The entrepreneurial spirit makes a greater contribution than creativity to business success. The results showed that the entrepreneurial spirit had a significant effect on the success of the Garutan batik business with an effect of 34.6%. Meanwhile, creativity has no effect on the success of Garutan batik business. The implication of this study is that the combination of a strong entrepreneurial spirit and skillful creativity can help in achieving a higher level of business success. The results of this study are expected to provide a deeper understanding of the factors that influence business success in batik businesses, especially in Garut Regency. The findings of this study are expected to serve as a reference for other industries in the craft subsector to improve their business success. In addition, this research can also provide benefits for the development of entrepreneurship science, both in academic and practical contexts and it is hoped that the results of this study can enrich the literature and become a foundation for further research in the field of entrepreneurship and creativity.
Downloads
References
W. Rayhan Adhitya et al., “Workshop Industri Ekonomi Kreatif Dalam Perspektif Bisnis,” J. Community Dedication, vol. 3, no. 4, pp. 326–335, 2023.
M. F. Fawaz, G. Abdul, F. Maulani, and N. A. Hamdani, “Optimizing the Search for Grass Supply for Domba Garut Farmers Through Location-Based Mobile Application,” vol. 5, no. 4, pp. 291–299, 2023.
R. P. Lestari, “Ekonomi Kreatif dan Pembangunan Ekonomi : Sebuah Tinjauan Literatur tentang Peran dan Kontribusi,” vol. 1, no. 1, pp. 50–55, 2024.
R. Zam, D. Dharsono, and T. Raharjo, “Transformasi Estetik Seni Kriya; Kelahiran Dan Kriya Masa Kini,” Gorga J. Seni Rupa, vol. 11, no. 2, p. 302, 2022, doi: 10.24114/gr.v11i2.36026.
Y. Nugraha, G. Abdul Fatah Maulani, A. Didah Amalia, and A. Sandi Mutia, “BIEJ) is published under licensed of a CC BY-SA Creative Commons Attribution-ShareAlike 4.0 International License,” Bus. Innov. Entrep. J., vol. 5, no. 4, pp. 2684–8945, 2023, [Online]. Available: https://doi.org/
G. T. Rini and S. E. Wahyuningsih, “Pengembangan Motif Batik Kendil Dengan Sumber Ide Tumbuhan Paku Tanduk Rusa ( Platycerium Bifurcatum ),” vol. 12, no. 2, pp. 89–96, 2023.
G. Abdul et al., “Information Technology Resources and Innovation Performance in Higher Education,” vol. 15, no. 04, pp. 117–125, 2021.
D. J. P. Elgy Nurhalim, “Jurnal Wacana Ekonomi The Influence of Personal Selling on Purchase Decisions of Ceuria,” vol. 23, no. 1, p. 67, 2023.
Databoks, “Ini Jumlah Pekerja Ekonomi Kreatif di Indonesia, Terbanyak dari Kuliner,” Erlina F. Santika, pp. 15–16, 2023.
N. A. Hamdani, G. A. F. Maulani, S. Nugraha, T. M. S. Mubarok, and A. O. Herlianti, “Corporate culture and digital transformation strategy in universities in Indonesia,” Estud. Econ. Apl., vol. 39, no. 10, pp. 1–8, 2021, doi: 10.25115/eea.v39i10.5352.
T. Nur et al., “Edukasi Dan Pendampingan Perajin Dan Pengusaha Batik Di Kabupaten Garut,” Kumawula J. Pengabdi. Kpd. Masy., vol. 6, no. 1, p. 173, 2023, doi: 10.24198/kumawula.v6i1.44832.
A. Lai and O. H. Widjaja, “Pengaruh Pengetahuan Kewirausahaan, Kreativitas, dan Inovasi terhadap Keberhasilan UMKM Kedai Kopi,” J. Manajerial Dan Kewirausahaan, vol. 5, no. 3, pp. 576–584, 2023, doi: 10.24912/jmk.v5i3.25336.
J. Yeni, H. Indrawati, and Caska, “Pengaruh Jiwa Kewirausahaan dan Kreativitas Terhadap Keberhasilan Industri Kecil kue di Kota Pekanbaru,” Pekbis J., vol. 14, no. 2, pp. 1–23, 2022.
R. Andriani, N. A. Hamdani, and R. Setiawan, “THE EFFECT OF ENTREPRENEURSHIP KNOWLEDGE ON SELF EFFICACY AND ITS IMPACT ON STUDENTS ’ INTERESTS,” vol. 2, no. 2, pp. 126–130, 2020.
F.- Fatmasari and A. Irmayana, “Pengaruh Kreativitas, Inovasi Dan Pengetahuan Kewirausahaan Terhadap Keberhasilan Usaha Pada Umkm,” Publik J. Manaj. Sumber Daya Manusia, Adm. dan Pelayanan Publik, vol. 10, no. 4, pp. 1233–1244, 2023, doi: 10.37606/publik.v10i4.745.
N. A. Hamdani, R. Muladi, G. Abdul, and F. Maulani, “Digital Marketing Impact on Consumer Decision-Making Process,” vol. 220, no. Gcbme 2021, pp. 153–158, 2022.
A. Zulfikri and Y. Iskandar, “The Effect of the Entrepreneurial Spirit, Entrepreneurial Values Towards Entrepreneurial Behavior, and Their Implications on Business Independence,” Proc. Int. Conf. Econ. Manag. Account. (ICEMAC 2021), vol. 207, no. Icemac 2021, pp. 152–163, 2022, doi: 10.2991/aebmr.k.220204.017.
K. B. Adji and T. M. Barusman, “Pengaruh Jiwa Kewirausahaan dan Kemandirian Pribadi Terhadap Keberhasilan Usaha Kuliner Martabak di Jalan P. Antarsari Bandar Lampung,” J. EMT KITA, vol. 7, no. 3, pp. 704–710, 2023, doi: 10.35870/emt.v7i3.1233.
L. Cekule, A. Cekuls, and M. Dunska, “The role of education in fostering entrepreneurial intentions among business students,” Int. Conf. High. Educ. Adv., vol. 1, no. 2, pp. 615–622, 2023, doi: 10.4995/HEAd23.2023.16159.
D. Utari and M. Yusrik, “Pengaruh Jiwa Kewirausahaan Terhadap Keberhasilan Usaha Cafe Di Kota Palembang,” Jemb. (Jurnal Ekon. Manajemen, Bisnis, Audit. dan Akuntansi), vol. 6, no. 1, pp. 13–25, 2021, doi: 10.54077/jembatan.v6i1.52.
D. Chong, “The Effect of Entrepreneurial Spirit on Entrepreneurial Motivation and Entrepreneurial Interest (Literature Review),” Dinasti Int. J. Educ. Manag. Soc. Sci., vol. 4, no. 1, pp. 138–147, 2022, doi: 10.31933/dijemss.v4i1.1523.
H. Soriyani and N. Harahap, “Pengaruh Kreativitas Terhadap Keberhasilan Usaha Pada Usaha Mikro Kecil Menengah (Umkm) Di Desa Patumbak Kampung Kecamatan Patumbak Kabupaten Deli Serdang,” Value, vol. 2, no. 2, pp. 61–70, 2022, doi: 10.36490/value.v2i2.219.
M. Hariyanto and M. Ie, “Pengaruh Kreativitas, Pengetahuan Kewirausahaan, dan Media Sosial terhadap Keberhasilan Usaha UMKM,” J. Manajerial Dan Kewirausahaan, vol. 5, no. 2, pp. 511–518, 2023, doi: 10.24912/jmk.v5i2.23422.
M. Fauzi and T. D. Soehari, “the Effect of Entrepreneurial Attitudes, Innovation and Creativity on Business Success in the Garment Industry (Cv. Celbym and Yeiko),” Dinasti Int. J. Manag. Sci., vol. 2, no. 1, pp. 125–131, 2020, doi: 10.31933/dijms.v2i1.413.
K. H. Nantungga, “Pengaruh Financial Technology Dan Literasi Keuangan Terhadap Keberlanjutan UMKM Di Kabupaten Sleman Dengan Inklusi Keuangan Sebagai Variabel Mediasi,” UIN Yogyakarta, pp. 1–123, 2022.
S. Maryam, A. Syam, M. Hasan, and M. Dinar, “Kreativitas , Inovasi , dan Keberhasilan usaha : Studi kasus pada Usaha Kuliner Tradisional Jepa di Masa Pandemi Covid 19,” Indones. J. Soc. Stud. Humanit., vol. 1, no. 2, pp. 110–123, 2021.
