The Role of Creativity in Moderating the Effect of Entrepreneurial Experience on Product Innovation: A Study on Startups in Indonesia
Abstract
The study discussed how the experience of entrepreneurs affected product innovation in Indonesian startup entrepreneurs through creative variables. The entrepreneurial experience plays a crucial role in an undertaking's starting capability or an occupational goal of this study is to test and anal yze the impact an entrepreneurial experience might have on product innovation capabilities in Indonesian startup entrepreneurs moderating creativity variables. Sampling techniques are using random sampling techniques with the responders of 30 people, Indonesia's starting up business. The analysis tool used what is smart PLS v. 3.2.7 by shem's method of analysis. Results in this study suggest that the experience of entrepreneurship does not significantly affect product innovation, the experience of entrepreneurship influences significantly to creativity, creativity influences significantly to product innovation, and the experience of entrepreneurship impacts to the ability of product innovation through creativity variables. Then it may be concluded that entrepreneurial experience affects the ability of product innovation through creative variables.
Downloads
References
A. Hendrawan, A. Fauzi, and B. K. Fawzeea, “Effect of Service Quality and Company Image on Customer Loyalty with Satisfaction Customers as Intervening Variables (Case Study of Brilink Agent PT Bank Rakyat Indonesia (Persero) TBK. Medan Region Office),” Int. J. Res. Rev., vol. 8, no. 8, pp. 196–202, 2021, doi: 10.52403/ijrr.20210827.
G. Anggadwita and R. Palalić, “Entrepreneurship in Indonesia: some contextual aspects,” … Handb. Entrep. …, 2020, [Online]. Available: https://www.elgaronline.com/edcollchap/edcoll/9781788973700/9781788973700.00018.xml.
A. Gunawan and D. Hazwardy, “Pelatihan Digital Entrepreneurship Untuk Mewujudkan Generasi Milenial Berjiwa Wirausaha,” Abdimas Dewantara, vol. 3, no. 1, p. 81, 2020, doi: 10.30738/ad.v3i1.4311.
N. Alam, H. Ashfia, S. Salma, and S. Nugraha, “The Influence of Product Innovation and Organizational Innovation On Culinary Business Performance Of Small And Medium Enterprises,” vol. 5, no. 4, pp. 275–283, 2023.
M. N. H. RYANDONO, S. Gunawan, and ..., “Startup Business Innovation Development Model for University’s Students: Comparison of Indonesia and Malaysia.,” Rev. Cercet. si …, 2024, [Online]. Available: https://www.ceeol.com/search/article-detail?id=1295724.
Habiburrahman, A. Prasetyo, T. W. Raharjo, H. S. Rinawati, and ..., “Determination of critical factors for success in business incubators and startups in East Java,” Sustainability. mdpi.com, 2022, [Online]. Available: https://www.mdpi.com/2071-1050/14/21/14243.
A. I. Wahyuni and S. Noviaristanti, “Startup characteristics and the role of business incubators in Indonesia,” … Bus. Entrep. …, 2022, [Online]. Available: https://journal.ipb.ac.id/index.php/ijbe/article/view/40269.
S. P. H. Triono, A. Rahayu, L. A. Wibowo, and A. Alamsyah, “The Impact of Entrepreneurial Strategy on the Firm Performance of Indonesian Technology Startups,” Jurnal Manajemen Indonesia. 2024, [Online]. Available: https://pdfs.semanticscholar.org/5cf6/06a3e66373bcce62b8e36d829662b90ba55a.pdf.
R. Prijadi, A. S. Santoso, T. E. Balqiah, H. Jung, and ..., “Does effectuation make innovative digital multi-sided platform startups? An investigation of entrepreneurial behavior in platform-based open innovation,” Benchmarking An …, 2023, doi: 10.1108/bij-02-2021-0078.
R. Ubaidillah and S. Santoso, “Analysis of Increasing Added Value Ecosystem Creative Economy Startup in The Culinary Sector (Case Study of the First Winner of Food Startup Indonesia …,” … International Journal for Community Service & …. uijrt.com, 2022, [Online]. Available: https://uijrt.com/articles/v3/i9/UIJRTV3I90008.pdf.
W. Wahidmurni, M. A. Nur, and ..., “Curriculum development design of entrepreneurship education: a case study on Indonesian higher education producing most startup funder,” … Entrep. …, 2019, [Online]. Available: http://repository.uin-malang.ac.id/4574/.
E. W. Riptanti, M. Harisudin, I. Khomah, and ..., “Effect of entrepreneur personality and social network sites on innovation performance: evidence from Indonesia,” … Sci. E-Journal, 2024, [Online]. Available: https://ageconsearch.umn.edu/record/341561/.
T. N. Amelia, A. Thoyib, G. Irianto, and A. Rofiq, “Tech Start-up Incubation Program: Business Model Evaluation on Government Based Incubator in Indonesia.,” TEM J., 2021, [Online]. Available: https://www.ceeol.com/search/article-detail?id=935871.
A. W. A. Rahman, T. Widiyatmoko, and ..., “The influence of entrepreneurial mindset and innovation on startup growth in the digital era,” … Bus. Digit. …, 2025, [Online]. Available: https://journal.pandawan.id/sabda/article/view/730.
D. Tricahyono, D. T. Alamanda, G. Anggadwita, and ..., “The role of business incubator on cultivating innovation on startups: The case study of Bandung techno park (BTP) Indonesia,” International Journal of …. academia.edu, 2018, [Online]. Available: https://www.academia.edu/download/73450018/5303.pdf.
S. Suparno, H. N. Wafa, A. Lutfia, B. S. Narmaditya, and ..., “Does entrepreneurship education matter for product innovations? The mediating role of Indonesian students creativity,” Cogent …, 2024, doi: 10.1080/2331186X.2024.2359880.
D. Farahdiba, N. M. S. Mahirah, and ..., “Factors Influencing Creative Employees: An Integration of Transformational Leadership Theory in The Case of Start-ups Employees in Indonesia.,” Jurnal Manajemen Teori …. academia.edu, 2022, [Online]. Available: https://www.academia.edu/download/96196781/23541.pdf.
S. Nugraha, M. Ridwan, and N. A. Hamdani, “The Influence of Customer Involvement and Social Networking Sites on Innovation Performance,” vol. 5, no. 3, pp. 176–183, 2023.
P. A. Nugroho, F. S. Hutama, N. Nurdianasari, and F. Anis, “Mengaktifkan Otomasi Pembelajaran PKn: Kemandirian Belajar, Self-Managed Learning dan Refleksi untuk Pembelajaran di SD,” Jurnal Ilmu Pendidikan Sekolah …. 2024.
F. Kartika, “The Role of Innovation in Startup Success: A Comprehensive Review,” Adv. J. Ekon. &Bisnis, 2024, [Online]. Available: http://advancesinresearch.id/index.php/AJEB/article/view/240.
T. Qoriawan and I. D. Apriliyanti, “… connections within the technology-based entrepreneurial ecosystem (EE) in emerging economies: understanding the entrepreneurship struggle in the Indonesian EE,” … Entrep. Emerg. Econ., 2023, doi: 10.1108/jeee-02-2021-0079.
W. D. Anjaningrum, A. P. Sidi, A. N. Yogatama, and ..., “The collaborative business incubation model and its impact on creative industries innovation in East Java, Indonesia,” J. Ilm. Bisnis …, 2023, [Online]. Available: http://jibeka.asia.ac.id/index.php/jibeka/article/view/1373.
J. W. Creswell, Research Design Pendekatan Kualitataif, Kuantitatif, dan Mixed. Yogyakarta: pustaka pelajar, 2016.
Sugiyono, METODE PENELITIAN KUANTITATIF KUALITATIF DAN R&D. Yogyakarta: ALFABETA, 2019.
D. Bernardus, M. F. Arisa, S. A. Sufa, and ..., “Supporting start-ups in Indonesia: Examining government policies, incubator business, and sustainable structure for entrepreneurial ecosystems and capital,” … J. Business, Law …, 2024, [Online]. Available: http://ijble.com/index.php/journal/article/view/372.
S. Ulandari and D. D. Rapita, “Implementasi Proyek Penguatan Profil Pelajar Pancasila sebagai Upaya Menguatkan Karakter Peserta Didik,” J. Moral Kemasyarakatan, vol. 8, no. 2, pp. 116–132, 2023.
M. R. Anwar, M. Yusup, S. Millah, and S. Purnama, “The role of business incubators in developing local digital startups in Indonesia,” … Business Digital (SABDA Journal). 2022.
R. Panjaitan et al., “Pkm webinar ‘show up your mind to be a success entrepreneur’ bagi mahasiswa pendidikan biologi,” J. Pengabdi. Dharma Laksana, vol. 5, no. 2, p. 414, 2023.
