Strengthening the Legality of Burayot MSMEs through Participatory Assistance in Kadungora, Garut
Abstract
This Community Service (PKM) activity aims to strengthen the business and product legality of Burayot MSMEs to enhance competitiveness and market reach in Kadungora District, Garut Regency. The object of this activity focuses on Burayot MSME actors experiencing constraints in business licensing, administrative management, and market access development. The implementation method utilizes a participatory approach comprising needs mapping, socialization, licensing facilitation assistance, and program evaluation. Research data were gathered through observation, in-depth interviews, documentation, and measuring partners' level of understanding. The results demonstrate an increase in MSME actors' awareness and comprehension regarding the urgency of legal licensing as an instrument to build credibility and consumer trust. The mentoring process successfully improved administrative efficiency and expanded product marketing opportunities. In conclusion, legality strengthening through participatory mentoring proves to be an effective and applicable strategy in supporting business sustainability and promoting the integrated independence of Burayot MSMEs.
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