Utilization Of Information And Communication Technology In Entrepreneurship In Bungbulang Village, Hegarmanah District, Bungbulang
Abstract
The rapid development of information and communication technology (ICT) in efforts to streamline public services needs to be implemented at the village level. ICT can not only enhance services but also be beneficial in data processing, which can be used for development planning, supporting community welfare, and many other benefits. This study aims to identify the readiness for ICT implementation in terms of human resources, infrastructure, institutions, and budget, and to assess the services provided through ICT. The method used is a survey with the research location in Hegarmanah Village, Bungbulang Sub-district, Garut Regency. The findings of this study indicate a limited utilization of technology in marketing products within entrepreneurship.
References
N. A. Hamdani, R. Muladi, G. Abdul, and F. Maulani, “Digital Marketing Impact on Consumer Decision-Making Process,” vol. 220, no. Gcbme 2021, pp. 153–158, 2022.
G. Abdul et al., “Information Technology Resources and Innovation Performance in Higher Education,” vol. 15, no. 04, pp. 117–125, 2021.
S. Nugraha, M. Ridwan, and N. A. Hamdani, “The Influence of Customer Involvement and Social Networking Sites on Innovation Performance,” vol. 5, no. 3, pp. 176–183, 2023.
N. Alam, H. Ashfia, S. Salma, and S. Nugraha, “The Influence of Product Innovation and Organizational Innovation On Culinary Business Performance Of Small And Medium Enterprises,” vol. 5, no. 4, pp. 275–283, 2023.
D. Dahrani, F. Saragih, and P. Ritonga, “Model Pengelolaan Keuangan Berbasis Literasi Keuangan dan Inklusi Keuangan : Studi pada UMKM di Kota Binjai,” Owner, vol. 6, no. 2, pp. 1509–1518, 2022, doi: 10.33395/owner.v6i2.778.
H. D. Putranta, Teknologi Informasi untuk Bisnis. Yogyakarta: Penerbit Andi, 2004.
A. Supriyanto, Pengantar Teknologi Informasi. Yogyakarta: Penerbit Andi, 2005.
Andriyani Safitri, “Pengaruh Pembelajaran Kewirausahaan Dan Penggunaan Media Sosial Terhadap Minat Berwirausaha Pada Mahasiswa Jurusan Pendidikan Ips Uin Maulana Malik Ibrahim Malang,” Uin Maulana Malik Ibrahim Malang, 33(1), 1–12., no. 8.5.2017, pp. 2003–2005, 2022.
S. Rahmiyanti, “Sikap, Motivasi, Dan Minat Berwirausaha Mahasiswa (Studi Kasus Pada Mahasiswa Universitas Banten Jaya),” J. Manaj. Dan Bisnis Fak. Ekon. Univ. Banten Jaya, vol. 01 NO, no. 02, pp. 1–10, 2020.
J. Martin, Technology and the Future of Work. Penerbit Prentice Hall, 1999.
G. Abdul, F. Maulani, N. Fauziah, T. Mohamad, and S. Mubarok, “The Effect Of Digital Literacy And E-Commerce Toward Digital Entrepreneurial Intention,” Bus. Innov. Entrep. J., vol. 5, no. 3, pp. 184–191, 2023, [Online]. Available: https://ejournals.fkwu.uniga.ac.id/index.php/BIEJ/article/view/691.
T. W. Zimmerer and N. M. Scarborough, Kewirausahaan dan Manajemen Bisnis Kecil. Jakarta: Salemba Empat, 2005.
S. Megracia, “Karakteristik dan Motivasi Entrepreneur Terhadap Kinerja Bisnis,” Mbia, vol. 20, no. 1, pp. 51–63, 2021, doi: 10.33557/mbia.v20i1.1277.
N. A. Fahmi et al., “Pelatihan Wirausaha Pada Siswa Sekolah Menengah Kejuruan Negeri 1 Dolok Masihul Untuk Meningkatkan Pengetahuan Dan Motivasi Berwirausaha,” J. Solma, vol. 11, no. 3, pp. 580–585, 2022, doi: 10.22236/solma.v11i3.9877.
B. Williams and S. Sawyer, Using Information Technology. McGraw-Hill, 2003.
A. Kadir and T. Terra, Pengenalan Teknologi Informasi. Yogyakarta: Andi, 2003.
